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About Us

Amy Kuschel and Bill Brugger

Our Design Principles

We design clothes for inspiring women. Influentials, like you, who appreciate good design that’s minimal, mindfully made, and iconic with mid-century charm. We believe in great style that highlights your personality and inspires you to live with grace and confidence. And minimalism that brings simplicity and practicality to your wardrobe - so you’re free to do the things you love to do.

The First Collection

We started Amy Kuschel in 1999 with a collection of simple, elegant wedding gowns. At the time, it was hard to find elevated style that was affordable. All these years later, with plenty of hands-on dressmaking expertise and thousands of really cool brides, our goal is still the same: to create elegant dresses that are attainable and cut-to-flatter with clean, iconic lines. When you walk down the aisle in style that’s thoughtfully designed to reflect your personality, you say “I do” with grace and confidence. It’s the perfect way to start a lifelong love affair.

Ready to Wear

More than ever, you’re inundated with opportunities to buy clothes, from poorly made fast fashion, to frivolous, high-end couture. You end up overwhelmed by a closet full of pretty things, and nothing to wear.

In 2016 we launched the first Amy Kuschel ready to wear line. We curated our collection with minimalist designs, flattering lines and high quality fabrics. These are our favorite pieces, the building blocks that create a wardrobe that’s easy for you to navigate with iconic style and a retro vibe. From our denim and lace pencil skirts, to our studio shirts and 60’s inspired shift dresses, everything is designed to be endlessly mixed and matched to take you from work to weekend. They’re pieces you’ll pair with your best vintage - and wear for years to come.

Mindfully Made

We love making our clothes in San Francisco with quality, American craftsmanship. From designing and pattern-making, to cutting, sewing, and draping, it’s all done at our in-house studio and in neighborhood workshops. We work like a family, putting something of ourselves into our products to ensure every design is well made with wearability and sustainability in mind. When you invest in your favorite pieces and live in them longer, you simplify your style, lessen your need to consume, and support your local working community: it’s a win-win-win.


We fell in love with Edgewood Center for Children and Families many years ago. What started as an orphanage during the California Gold Rush has become an extraordinary organization committed to helping the most vulnerable children in our communities. Our Gowns that Give campaign donates 1% of our apparel sales to support Edgewood’s mission of hope. We’re incredibly inspired by what they do at Edgewood and so grateful to be able to show our support. We hope you will be, too. You can learn more here.



Amy Kuschel grew up in western New York listening to 70’s soul, rock-n-roll, and David Bowie. She is a graduate of New York’s Fashion Institute of Technology, getting her start in fashion working on 7th Avenue as a ready to wear designer. Over the next 10 years, Amy spearheaded design for several companies in New York and California until her entrepreneurial spirit took hold. Her search for the perfect wedding gown inspired Amy and her new husband, Bill, to launch the Amy Kuschel collection. Her passion for minimalist design, love of vintage French style, and optimistic life view can be felt throughout her work.


Bill Brugger is a southern California native: think skateboards, Elvis, English Beat, and runner’s legs. He graduated from the University of California at Berkeley with a major in film. During his career in New York as a television director, Bill met Amy and wooed her with clever mixtapes and old movies before, during, and after their move to the west coast. Back in California, Bill worked as a website developer until the crash which conveniently coincided with the launch of the Amy Kuschel collection. Bill is the visionary behind the brand, with a keen sense of how things should be done and a passion for doing it right while staying true to their values. He’s also the go-to guy for HR, the creator of their complicated operating system, and a one-stop-shop web developer. In a nutshell, he does all the hard stuff - most likely in jeans and a black tee.